CRM (Customer Relationship Management) is a system management of sales, which is directed to the process of working with clients. CRM The system is designed to collect and storing customer information in an ordered order. In this system, customer contacts and other information needed for a particular type of business are manually entered. One of the main goals is to simplify the work with clients, making it faster and easier. All communication channels and the entire sales history are located in one place, the CRM interface.
In such a system, all clients have personal cards, where all correspondence and even records of telephone conversations are stored. At the same time, CRM can store order history and individual customer preferences. In addition to external communications, CRM allows you to track the productivity of employees. Modules similar in functionality to task trackers are responsible for this. Users set tasks for each other, mark the deadlines for their completion and the result. Subsequently, based on these actions, statistics and visualization of the workflow are generated. Depending on the scope of the company and the specific CRM system, additional modules can be connected. In particular:
• Corporate site management system.
• Systems for building sales funnels. For example, modules for setting contextual advertising or targeted advertising on social networks.
• Services of email newsletters.
• Cloud storage.
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